Corporate Strategy
The company's strategy is to acquire and manage golf courses in "demand
driven" markets that provide opportunities for revenue growth and margin improvement
through LinksCorp's integrated marketing and operational programs. The essence of
LinksCorp's strategy is to "market" each course as a separate brand with
well-defined customer segments, distinctive positioning, tailored "one-to-one"
programs - and responsive tracking and follow-up. Supported by the company's proprietary
marketing information systems and, at the site level, high-quality customer service and
course conditioning, this approach is fundamental to LinksCorp's growth.
Windtree
Golf Club, Mt. Juliet, TN
Course Portfolio
The company's current
portfolio of courses reflects its orientation towards higher-end properties. The portfolio features a number of marquee daily fee and resort courses, including: River Islands and Oak Harbor (voted top public courses in their respective states); Stonebridge, Cimarrone and Willow Creek (voted top public courses in their respective cities); and Eagle's Pointe and Crescent Pointe (designed by distinguished golf and design professionals Davis Love III and Arnold Palmer). Course locations include sites in or near cities such as Hilton Head Island, Jacksonville, Knoxville, Memphis, Nashville, New Orleans, and Orlando.
LinksCorp's portfolio also reflects its
growing orientation towards entry-level private clubs - where its unique attraction and
retention strategies focus primarily on upwardly-mobile families looking for a quality,
yet affordable private club experience. Course locations include properties in high-growth
areas outside Nashville and Orlando.
LinksCorp LLC is headquartered in the Chicago suburb of
Bannockburn, Illinois.
